Profit Reality Map
Identify where your profit is created, consumed, and lost
The Profit Reality Map
Force self-classification, not explanation. See the problem yourself.
Step 1: Brainstorming & Prioritising
List real examples from your business, then instantly rate their impact and effort. Be honest, not impressive.
A The Three Buckets
Profit Creators
- Customers that buy easily, without discounting
- Offers with clean delivery and predictable margin
Profit Consumers
- Services that always run over time
- Clients that renegotiate after agreement
Busy Work
- Meetings that exist because clarity doesn't
- Tasks that don't change outcomes
C Reality Check